Goldwell Elumen Hair Color is an oxidant-free and high performance permanent hair colour that is long-lasting. The Elumen pigments are physically drawn deep inside the hair where they are anchored securely to create a magnet effect. Elumen also fills the hair structure and reflects the light to create a shine and repair effect.

Key Benefits include:

• Sharp, fresh, brilliant colors
• Exceptional shine
• Incredible durability
• Improved hair structure
• Without oxidation, ammonia-free
• Elumen gives grey coverage up to 30% on up to 50% grey hair